Robin William Easterby
Senior Project Manager/Project Director/Operational Consultation
Creative Advertising and Marketing Specialists,
for in-house or agency brand campaigns and experiential social events.
Detailed end-to-end production delivery and rollout.
rweasterby@gmail.com
Open to a Permanent or FTC contract from the 4th of August
A safe pair of hands
Projects can be challenging; I’m here to lighten the load. I’m an experienced, considerate, focused and positive, professional whose first priority is always the interests of my clients; providing capability, adaptability, and scalability. I’ve been serving loyal clients and agencies in London over 15 years - So let's discuss your next big project or pitch today.
Examples of Recent Work
Lexus 2023-24
Leading EMEA campaigns I regularly work with 3rd party production houses and partners working across AV, VOD
and all social platforms.
These master assets are added to toolkits. I enjoy working with skilled editors, CGI artists, directors and creative teams. guiding them all to achieve our collective goals.
Toyota 2023-24
Social Content / Real World Events - Summer 2022
This project helps to showcase my event production skills, This was delivered in a very tight window working with local and international clients through Cult London for Marc Jacobs and AKT LGBTQIA+ community charity that supports the homeless. We built this so people could celebrate their love and it generated a significant social footprint to create a relevant event at London and Manchester Pride celebrations. The social output was significant to the brand.
Digital, web build, apps, and all other print and digital deliverables.
Having worked in with both FMCG, with brands in house and within the Health and Medical sectors, I have always strived to implement new technologies where possible. Here is an example that changed the category norm.
Production
Photographic Production
As a creative producer, I have a wide range of production experience both in the concepting stage, production, and final delivery. I've accrued a huge wealth of experience when orchestrating stills shoot. From Swimwear to High fashion, luxury products, FMCG and brand-related campaign imagery for all platforms and special installations such as materials for Digital billboards Station takeovers and Building wraps.
Illustration AI & CGI Imagery
I regularly book 3rd party suppliers with the specialist skills required to bring the client's vision to life making striking key visuals, OOH Print Ads. I have a little black book of some of the best in the industry. I think it's important to hold the clients hands through the process to make sure their vision is realised, from scamps through final approval and asset distribution.
Research production using Ai generation storyboards for KV's and for the animatic process, for both on line and Real world mediation process.
I particularly enjoy developing and finalising ai animatic test materials, and storyboard artwork. Working closely with the creative team, or directors to bring their ideas to life. I regularly work with Ai animators and skilled artists who specialise in bringing scripts to life to create bespoke imagery that will showcase ideas and land the concept for qual or quant research groups . Production can include voice over recording or Ai generative language translation and transcreation and all titles Including all supers and SFX soundscapes or final music mix.
Experiential Events and Special Projects
Sometimes the stars align and a project drops into your hands and these are often the most challenging and rewarding, here is an example of such a project. working with artists and using new technology at the time, turning tweets into pencils for a global charity that blew up on then Twitter (X), Facebook, and YouTube which had over 10 million impressions on the live launch date.
This event took place in New York and in a pop up gallery space attracting locals and a large amount of international attention for world literacy day.
Live and Virtual Event Management
I was brought in to deliver a multi-faceted event in King Cross Cola Drop yard for Christmas 2022 until February 2023. The elements included x 6 curling lanes, a bar, and lounge, social selfie structures along with all the usual Christmas whistles and bells, including a 47-foot real Christmas tree. This project started on the 9th Nov and finishes at the end of February 2023.
Smooth client-facing comms were key and working closely with the very fantastic Kit & Caboodle team and multiple 3rd part production partners was a must to keep all the parts moving for launch, across live rollout into ongoing maintenance, and my involvement up to Christmas derig in early January.
I’ve always been committed to helping my clients thrive and reach their goals. It’s my pleasure to share some of their reviews with you.
Testimonials
Thank you for your time and I look forward to hearing from you soon.
